New Michigan dealer appointed

Fairline Americas has announced its latest US dealer as the award-winning Michigan based Colony Marine, which boasts three locations: St. Clair Shores, Algonac and Oakland County, and will operate as Fairline Great Lakes.

Since 1958, family-owned Colony Marine which is now in its third generation of the Beauregard family, prides itself on strong business ethics, a commitment to superior products and passion for boating.

Making the announcement at Fort Lauderdale International Boat Show where Fairline’s award-winning Phantom 65 made its US debut, Steve Leeson, of Fairline Americas commented: “Colony Marine is the largest dealer in South-East Michigan and offers a comprehensive service for its customers which is something we were really drawn to. Its team of highly skilled, factory certified technicians use the latest technology and state of the art facilities which has set a benchmark for service on the Great Lakes.

“We look forward to this new partnership and are excited about 2024 with the US debuts of the all–new Targa 40 and Squadron 58.”

When discussing the new partnership, Dave Giles, VP of the Yacht Group at Colony Marine said: “Colony Marine and Fairline Yachts have a common passion, and a deep-rooted heritage in the marine industry. Fairline’s current and future models are in perfect alignment with our Yacht Group. We look forward to a long and successful relationship with the brand.”

Colony Marine offers a superior service, with everything the boat buyer needs from professional boating services to financing, warranty, maintenance, summer dockage, winter storage, education and aftermarket retail as well as a complete customer support system. The team prides itself on its belief that it does not just sell boats but the lifestyle that goes with it, helping buyers to create fun boating memories and experiences. It focuses on inclusion into the Colony family with events and opportunities to cruise with other Colony boaters.

Within its three locations, Colony Marine not only offers its sales centers but also includes state of the art service functions, deep water marines with over 950 summer boat slips as well as over 250,000 sq ft of indoor heated winter storage.

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